BROADCASTING VS. STREAMING EVOLUTION: HOW TERRESTRIAL PLATFORMS AND DIGITAL BROADCASTERS REDEFINE THE MARKET

Terrestrial dramas have long been established as widely recognized TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between netw